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Author Comment Posts: 24 Gravity: Not just a good theorem, it's the Law! posted by slidden_ray This helps you make sense of the different options available to you. This general guide focuses on Accounting, offering an explanation of how they compare and interoperate, and how license choices affect project possibilities. Written in clear language that you don't have to be a lawyer to understand. Accounting info here.

Author Comment Posts: 7 Cartoonists do it in charactures posted by busted435 Far from our nightmare vision of poorly written advertising by a flaky group of unqualified idealists, we found that real world applications were available that performed more than adequately. I knew we were onto something when our friends began to ask, "What other types of Accounting are available?"

Author Comment Posts: 114 Elvis Lives! I saw him! posted by altoona-is I must disagree. This is not the most exciting introduction available to the field of Accounting advertising. Real-world focus—with examples, issues, and applications interlaced throughout—improves this introduction to both the theory and practice of Accounting, and it does provide important insights into how advertising is done, but the critical questions must be resolved.

Author Comment Posts: 42 "You must unlearn what you have learned." - Yoda posted by gravity_hole_7 Any notion of the web as a democratic medium is dubious at best. A web-based communication system seems just as likely to accentuate overly ambitious advertisments just as traditional forms of media often do. Once upon a time, the major media conglomerates possessed the only access to millions of Americans. Now, the argument goes, anyone with a few dollars can launch a Web site and compete with the media titans. Robert McChesney wrote last year in The Progressive that "proponents of the Internet act as though it is a massive comet crashing into the Earth that will drive media giants into extinction." It's not happening, he says. The Internet may be changing the nature of the media, but in five years it has yet to produce a competitive marketplace. The dinosaurs still hold all the cards: the programming, the brand names, the advertisers, the promotional prowess and the capital to rule the Internet. By 1999, he writes, "notions of the Internet providing a new golden age of competitive capitalism were quickly fading from view in the business press." Worse, he argues, the Internet is swiftly being co-opted by the corporate communication system.